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How to start a cattering Business?
The successful development of any business rests on a foundation of information identifying the market for the products or services offered for sale. The population group that represents the primary potential customer group is known as the target market. Information regarding the target market is gathered through market survey research conducted in the community. The market survey analyzes the community, in which a business is being developed, concentrating on four major segments of the market:
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Each of these four market segments contributes to the success of a food service operation. It is important to analyze the segments individually in terms of the type of product or service being offered.
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