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START-UP COSTS
You may choose to start your catering business by renting items to keep initial costs to a minimum. You may rent the use of kitchen facilities, utensils, tables, tablecloths, serving equipment and other items. This will allow you to: 1) Build a reputation; 2) develop some capital for investment and expansion and 3) Evaluate how much time and money you want to invest and the impact that this business will have on your family.
Developing a creative menu for special events
Factors affecting menu planning include the type of event, time of event, number of people to be served, available equipment, number of food preparers and servers and the amount of money to be spent. The menu needs to include a variety of foods that are acceptable to the customer and the occasion. Be able to suggest menus that show a balance in color, texture, shape, sizes, flavor, cooking methods and cost. Plan to include nutritious foods from each of the food groups, including:
- Meat, poultry, fish, dried beans, eggs and nuts;
- Bread, cereal, rice and pasta;
- Vegetables
- Fruits
- Milk, yogurt and cheese.
Plan for eye an appeal by using at least four colorful foods on each menu or food tray, also plan for contrast in texture and flavor. Contrast crisp foods with soft, creamy foods. Use strong and mild flavored foods together. Balance light and heavy foods. Use foods that complement each other. As a caterer, you will need to decide whether you will make all foods “from scratch,” or purchase some convenience foods. If you make all foods, consider your skills, equipment and time as you plan menus. Also, it is important to prepare a quality product of standard consistency.rueda wine
Develop a quality standard for each item. Use “high-tech” equipment designed to produce a consistent product. After considering skills and equipment, compare the cost of caterer-prepared items with purchase costs. Evaluate for cost savings and quality consistency. Do this for each item offered before determining a pricing structure. Develop an information packet that includes sample menus and prices, other services you provide, and past events you have catered. Develop a portfolio of pictures that shows how food was presented at these events. Every caterer needs to develop a contract to operate in a professional, business manner. Write the contract in simple language that both parties can understand and state the terms of the agreement. Have an attorney
review the contract form. Include the following items in the contract, as applicable. These are:
- Names, addresses and telephone numbers of parties involved (buyer and seller).
- Date of the agreement and date of the event.
- Time of event.
- Location of event.
- Room set-up, decorations, tablecloths, etc., to be used.
- Type of menu.
- Estimated and guaranteed attendance.
- Service arrangements.
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