COMPETITION

Competing businesses can often provide valuable information to new and developing operations. Catering services that have opened as independent businesses or recently been added to existing foodservice operations indicate the presence of customer and community need. Current trends in takeout meals and home meal delivery reflect both the need and receptiveness of local customers to catering services.

The ongoing use of restaurant, charcuterie, and delicatessen services for home meal replacement indicates the customers’ perceived value of the time required for home food preparation. Such customers are likely to take advantage of catering services. A complete analysis of the competition requires a comparison of the variety of catering services, their menu items, and their pricing structure. Catering services often employ a package pricing format that includes food-and-beverage services along with entertainment or theme programs.

It is important to identify the number and type of services contained in the packages of each competitive catering business in order to accurately compare prices. A comparison of competitive catering services reveals trends in private party formats, cuisine menus, themes, and entertainment concepts. The introduction of new theme and menu ideas into the catering market can create customer interest. Customers who use catering services on an ongoing basis are constantly looking for original ideas to highlight both business and social functions.

The window of opportunity for new and established catering businesses exists in the identification of unique cuisine, entertainment, and theme concepts that result in high-quality food and service at a reasonable price.

 

 

• Meat, poultry, fish, dried beans, eggs and nuts;
• Bread, cereal, rice and pasta;
• Vegetables
• Fruits
• Milk, yogurt and cheese.

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